A few weeks ago, several classmates and I recorded a podcast with president and co-owner of Palette PR, Martin Waxman.
The interview with Waxman can be heard on the podcast attached and was very interesting. In fact, I may have been persuaded to join Twitter, but not just yet.
Waxman definitely made a good argument for the global conversation tool.
Twitter is a means by which people get their news, communicate with like-minded individuals and converse with one another about current events and opinions. It's a way to connect with people you may not normally come accross on a daily basis, if at all.
So, why am I not on Twitter yet? Well, quite frankly, I'm a little intimidated. I have been educated on the importance of Twitter, the widespread use of Twitter and all the amazing things that Twitter can do. I am not sure that I can live-up to the title of "tweeter".
Perhaps in time, with a little more convincing and a little more encouragement, I will join the conversation-monitoring masterpiece.
As promised, I have attached the podcast for you to listen to as well as some notes.
Podcast Notes: 00:10 – Sarah Oberholzer, T.J. Goertz, Jillian Cramer and Erick Bauer state varying definitions of Twitter.
00:26 – T.J. welcomes everyone to the show and introduces the hosts and topic : To Tweet or not to Tweet?
00:52 – Erick welcomes Martin Waxman, Twitter aficionado and co-owner of Palette PR in Toronto.
01:14 – Erick asks Martin why he signed up for Twitter, what drew him to the application. Martin says he heard about it by reading Robert Scoble’s blog. He also didn’t use Twitter effectively for a few months, he says.
02:43 – Erick asks Martin how Palette is utilizing Twitter. Martin says employees are encouraged to use Twitter, “if for no reason…(than) to monitor the conversation.” Martin discusses the Facebook Terms of Service controversy and resulting Twitter conversation.
04:38 – Erick asks Martin about potential Twitter negatives. Martin says there is potential for danger in something as open and public as Twitter. It’s like broadcasting. He mentions the recent public Twitter fight between National Post reporter David George-Cosh and marketing consultant April Dunford. Twitter users need to use good judgment at all times, Martin says.
06:40 – Erick asks Martin whether Twitter users aren’t using it to their full potential. Martin says no one knows the full potential of an application that is “almost a news feed” and it’s hard to predict what will happen.
08:35 – Jillian asks Martin whether Twitter is useful for the average Joe? Martin says it depends on what you want to get out of it.
09:35 – Jillian asks Martin where he sees Twitter going in the next year. Martin sees it becoming more adopted by consumers but with a more stable platform.
11:08 – Erick thanks Martin for coming and gives a shout-out to Martin’s Twittionary. Martin discusses the creation of the Twittionary.
12:40 – Erick wraps up the show and the White Stripes pound out Little Bird to end the first and only What the Heck is a Tweet? podcast.
Waxman is the man. He helped me with a school project also and was a fantastic source of knowledge.
ReplyDeleteyou should join twitter by the way. It's not for everyone, but is really useful in PR if you can make it work for you. Check out some of my recent posts about twitter @ http://a-d-d-onpaper.blogspot.com/